4 Companies Unified
LYNX Rebrand & Launch
Unified four acquired companies under a compressed timeline while coordinating leadership, vendors, SEO migration, website consolidation, launch readiness, and brand adoption.
Jenn
Marketing Strategist, Brand Builder & Operational Problem Solver
Sometimes called "Jenn of All Trades" for an unusual ability to spot overlooked opportunities and solve complex business challenges by connecting strategy, operations, storytelling, design, technology, and execution.
I help organizations turn complex problems into repeatable systems that drive measurable results.
14+
Years Experience
4
Companies Unified in 1 Rebrand
1,000+
Website Pages Consolidate
20-35%
Monthly Mortgage Deals Generated
4.56% → 14.7%
Click-Through Rate (CTR)
$100K → $50K
Organizational Debt Reduction
Featured Case Study
More Case Studies
20-35% Monthly Deals
Mortgage Relationship Marketing Strategy
Built a repeatable, multi-channel campaign engine that generated a meaningful share of monthly mortgage deals during lockdown conditions.
View Case Study
4.56% → 14.7% CTR
Newsletter Redesign
Redesigned content strategy, visual hierarchy, and interaction patterns to turn an underperforming internal newsletter into a valued communication channel.
View Case Study
Highest Attendance & Preregistration
HannaCon19 Convention Experience
Redesigned the convention experience to increase preregistration, improve navigation, and dramatically increase convention-floor participation.
View Case Study