Recruiter-Focused Portfolio
Marketing Strategist, Brand Builder & Operational Problem Solver
I help organizations identify and solve complex business challenges through strategy, storytelling, systems thinking, and cross-functional execution.
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Unified four acquired companies under a compressed timeline while coordinating leadership, vendors, SEO migration, website consolidation, launch readiness, and brand adoption.
Brand transformation, organizational change, launch strategy
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A first-pass mix of engagement, campaign, and experience stories that reinforce the recruiter-facing narrative: strategy, systems, measurable outcomes, and execution across messy realities.
Built a repeatable, multi-channel campaign engine that generated a meaningful share of monthly mortgage deals during lockdown conditions.
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Redesigned content strategy, visual hierarchy, and interaction patterns to turn an underperforming internal newsletter into a valued communication channel.
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Redesigned the convention experience to increase preregistration, improve navigation, and dramatically increase convention-floor participation.
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