4 Companies Unified
LYNX Rebrand & Launch
Unified four acquired companies under a compressed timeline while coordinating leadership, vendors, SEO migration, website consolidation, launch readiness, and brand adoption.
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Marketing, branding, operational, and engagement initiatives focused on measurable business outcomes.
AllBrand TransformationGrowth & EngagementEvents & ExperienceMarketing OperationsLeadership
Featured Case Studies
20-35% Monthly Deals
Mortgage Campaign System
Built a repeatable, multi-channel campaign engine that generated a meaningful share of monthly mortgage deals during lockdown conditions.
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4.56% -> 14.7% CTR
Newsletter Redesign
Redesigned content strategy, visual hierarchy, and interaction patterns to turn an underperforming internal newsletter into a valued communication channel.
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Highest Attendance & Preregistration
HannaCon19 Convention Experience
Redesigned the convention experience to increase preregistration, improve navigation, and dramatically increase convention-floor participation.
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$100K -> <$50K Debt
The Tartan Financial Turnaround
Reduced a decade-long debt burden by half in six months while leading a 70+ person organization.
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Website Consolidation & Migration
Merged a large legacy web footprint into a more unified experience while preserving SEO and improving navigation.
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Sales Enablement Newsletter
Created a targeted newsletter that aligned better with sales behavior and improved repeat engagement.
View Case Study Regional Recognition
Award Submission Program
Researched, wrote, and coordinated award submissions that earned regional technology leadership recognition.
View Case Study Morale & Engagement Boost
Map & Navigation Initiative
Designed a highly used navigation piece that improved convention usability and became a model for future event materials.
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Website Copy & SEO Optimization
Rewrote and structured web copy to strengthen brand voice, improve SEO, and increase customer engagement.
View Case Study Multi-Channel Campaigns
Luxury Property Sales Campaigns
Created high-quality sales materials that supported agents in marketing premium properties more effectively.
View Case Study Budget Alignment
Marketing Budget Consolidation
Consolidated budgets across organizations to support executive reporting and acquisition planning.
View Case Study Strategic Recommendations
Event & Trade Show Strategy
Analyzed performance, capacity, and customer impact to guide strategic event investments and staffing decisions.
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